What does it mean to be a sustainable business?
Posted on January 02 2017
We talk so much about sustainable brands, sustainable products, but do we really know what does that mean? What is a sustainable business? To identify a sustainable brand or business, first of all we have to figure out and understand what is all behind this definition.
- To Have a Long – Term Purpose.
To run a sustainable business, it requires a lot of responsibility and effort. It’s always easier to build a corporation without really caring about your workers or environment. That’s why if you want to have a sustainable business, you must think about few steps further, because a sustainable business involves long-term purpose, strategic planning, which are based on positive environmental and societal continuity.
- Treat Your Workers as Equality.
It’s very hard to understand that it’s still exist sweatshop companies, which treats their employees with low wages, long working hours and without any social securities. A sustainable business treats each worker as equal partner and respects his work, experience and impact to the company. Sustainable companies should connect people between their personal values and the best interests of the business. To create a productive workplace is a one step to a brand success.
- Collaborate with Your Customers.
Don’t look at your customers just as consumers. The philosophy of sustainable business goes beyond making money. I agree, cash is oxygen in each corporation, but first you should see what the value you can give to your customers. Look at your customers as partners, who have the same ideology. You can engage them by showing how clear your business is and that your business is environment - friendly.
- Caring about Nature and Future.
A sustainable business presents the ability of future generations to meet their own needs. It’s very important to determinate the environmental and social impact of the products you use in your company and produce through life cycle analysis, which measure more accurately impacts. Sustainability in a business involves the reduction of energy and materials use and waste and the costs associated with these.
By supporting sustainable businesses, we all create more beautiful and ethical environment!